Mog the Forgetful Cat stars in Sainsbury’s charming new Christmas ad – watch


Judith Kerr’s beloved feline character, Mog, has come to life in Sainsbury’s new festive advert.

Narrated by Emma Thompson, Mog’s Christmas Calamity follows the cat – who first captured readers’ hearts in 1970 – as she accidentally causes chaos on Christmas Eve in the Thomas household.


Image by Judith Kerr

The story, specially written by the 92 year old author, follows an It’s A Wonderful Life kind of narrative, as festive Mog-induced disasters are eventually revived by the kindness of neighbours – echoing the retailer’s heart-warming message that “Christmas is for sharing.”

To accompany the advert, Sainsbury’s will be selling Kerr’s original story – complete with the author’s traditionally charming illustrations – as well as a soft plush toy of Mog herself. A proportion of the proceeds for both products will go directly to Save The Children’s current initiative to improve child literacy in the UK.

Watch the charming new advert below. You can also watch the making of Mog’s Christmas Calamity here.


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Editor [2016 - 2017], News Editor [2015 - 2016]. Current record holder for most ever articles written by a single Edgeling. Also Film & English Student and TV Editor for The National Student. Main loves include cats, actors and pasta.

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