Lily Allen has rolled out another controversy driven pop single and this time the target is internet trolls. The tracks she has previously released are commercially great pop songs, yet they don’t pack as hard a punch as tracks such as ‘URL Badman’. It addresses a very current situation in the cyber world, a topic that all of us have been victim of at some point – internet trolling.
The track’s trap style chorus is exactly the style of music the ‘keyboard warriors’ in question are ‘all hating on at the moment’, according to Lily. The listener can easily visualise the contemptuous ‘broadband champion’ through the barrage of modern cultural references, including the main target and inspiration for the song, Vice, all with the intention of making the listener recognise these characteristics in one, or many, of their Facebook friends. You all know that person that will spend more time on their snarling, politically infused, putting-the-world-to-rights comments, than they do outside of their bedroom in the real world. Allen encapsulates this with her up to date addressing of the outlets these trolls aim for their in their ‘journalistic’ attempts.
The track is one of the more interesting ones from Allen’s comeback record Sheezus but whether it will gain the commercial success of feminist banger ‘Hard Out Here’ is another question indeed.
7/10
