Ubisoft and Sony Pictures Entertainment announced today that the two studios are joining together to develop a full length feature film based on the Raving ‘Rabbids’.
Jean-Julien Baronnet, Executive Director, Ubisoft Motion Pictures, and Hannah Minghella, president of Production for Columbia Pictures, commented on the partnership today:
“Sony Pictures has tremendous experience developing hybrid live-action-and-animated blockbusters for audiences around the world, which makes them a natural fit for what we want to achieve with a Rabbids film” said Baronnet.
“This deal deepens our partnership with Sony Pictures and highlights our holistic approach to bringing Ubisoft’s brands to new audiences while still maintaining the brands’ creative integrity.”
Minghella added, “There is an infectious quality to the Rabbids. Their simple joy and absurd, anarchic behavior inadvertently causes you to look at the world afresh. There’s no end to the comedy and chaos they will cause when they invade our theatres.”
The Rabbids have been featured on the small screen, in the hit TV show Rabbids Invasion which has had great commercial success in the USA, with an average of more than two million viewers for each episode. The creatures began their story as the lovable villians in Ubisoft’s Rayman video games, and have become firm favourites in their own right, with comic books, their own party video games, and even their own theme park ride in France.
The project will be overseen at Ubisoft by Ubisoft Motion Pictures, while Minghella and Jonathan Kadin will oversee for Sony Pictures